Over the last few years, marketing your business has come to include marketing on the internet and using social media to reach your potential customers. Many businesses, particularly small businesses are struggling to adapt and change to this new reality, since it requires learning and adopting new ways to connect with, appeal to and support your potential and current and future customers.
The available information shows that things like website traffic, the cost of acquiring customers and cost per lead (among other metrics) is greatly improved using content marketing.
Marketers are now asking “How” and “When” to use content marketing; finally understanding that this marketing method cannot be ignored.
With this new understanding, marketers need to attract buyers (those who are able and willing to buy what you have to sell) and help them to become your customers. Before you’re ready to do that, you’ll need to answer some key questions:
There are many other questions that will need to be addressed in order to build an effective marketing program, particularly one that will begin the process of moving your company into the future you’ve identified, particularly if you’re not sure how to answer these questions. In our experience, without a good understanding of these questions, you and your business will spend valuable time, effort and resources marketing in areas that will not produce the results you need to grow your business.
To help you get the answers you need and to create a plan that will produce results for your business, we have created our Social Assessment Plan. With this plan you will receive:
Connect with us today to get started