We’re often asked what tools we use that make us more productive, efficient and effective in our business. Periodically we highlight tools we’ve found to be particularly helpful. If you have a tool you’ve found makes a difference to you in your business, do let us know so we can share it with our readers!
In this post we’re going to review a tool that’s so easy to use, is free and helps to share your message out as part of your marketing efforts using Twitter. You draft a tweet and then just share it. What do you get from doing this? You get to control the message and you save the other person time when they decide to share. All they have to do is click Send, which then goes out through their own twitter account. It doesn’t get much easier than that!
So, let’s say that Twitter isn’t your favourite thing- it’s still a valuable tool, made easy with the use of something like Click to Tweet. You may have wondered how people manage to add that cute little “Tweet this quote” or “Click to Tweet” link within their post that allows readers to just tweet the quote without the whole article. Using Click to Tweet is a great way to get retweets for your blog content because you give readers a simple, one-click option to share your your work – even if they don’t want to share the entire blog post. Here’s the overview of how to get this done:
1. Navigate to a website called Click to Tweet
2. Enter the quote into the the box on the right and click “generate link” to create a custom link (note: make sure the quote is short enough to allow people to retweet it within Twitter itself).
3. Share the link and track it’s activity over time.
My favourite method?
Use the Click to Tweet WordPress Plugin by TodayMade! If you’re a WordPress user, this simple plugin adds a button in your WordPress edit menu to generate a Click to Tweet from text you provide. Don’t forget to leave room for people to retweet it within Twitter – try for no more than 120 characters. Check out the finished Click to Tweet box below.
Where to include your Click to Tweets:
- Email signatures (personal ones as well as ones specifically for your email list)
- Blog posts
- PowerPoint presentations, to name a few
So, where will you use Click to Tweet?
- In your blog posts: Highlight key points in your blog post by creating tweets around them at specific locations in your blog post. Include the hyperlink back to your blog post to allow readers to easily share your blog post as well as your tweet.
- When you’re launching a new website, product or service: You can also provide pre-drafted tweets to your contacts so they can share your message the way you intended.
- If you’re giving a workshop or seminar: Include the Click to Tweet on the 1st slide (where appropriate) to encourage attendees to share their participation in the event. Get a leg up on personal and professional branding. Be sure to include your Twitter handle and event hashtag (if applicable). It’s a good idea to plug your Click to Tweet into Bit.ly, then edit it to make it short and sweet.
- If you’re doing any type of promotion: Include a short message and a pre-drafted tweet in your email signature for several months before the event to build engagement.
If you’re looking for a tool that will make your job easier, it’s hard to get something more simple than Click to Tweet. What will you use it for?